JESS 🤝 CPG DESIGN & MARKETING
Graphic Design | Digital & Print | CPG Marketing, Branding and Beyond ✨ Devoted Cat Mom of 2

JESS' RESUMÉ

Hey there, I’m Jess!

 

HEY, I’M JESS.

Graphic Designer – Print & Digital
CPG Marketing, Branding and Beyond ✨

ABOUT:

Senior-level graphic designer with over 8 years of experience in digital and print across various industries, primarily focusing on Consumer Packaged Goods (CPG) and Product Marketing— Conceptualizing, developing, executing, and implementing the gamut for all branded creative needs including rebranding well-established brands, and creating new brand identities from the ground up.

âś… Remote
âś… Hybrid (Boston, MA + surrounding area)
âś… Occasional travel

đź’Ž I will always advocate for an open, collaborative, and communicative environment, no matter where my team is located or how many people are involved.

⏱️ I am no stranger to agile environments, concurrent projects, or shifting deadlines.

đź”® I firmly believe there is unlimited potential for every challenge, and my goal is to find the most optimal solution for every project (ie. marketing campaigns, rebranding concepts and execution, event graphics, merchandising solutions, new product launches, customer requests, new packaging design development, digital graphics, advertisements, email graphics, social media images, branded app design, website assets, merchandise, catalogs, printed consumables, etc.) that I undertake.

BONUS POINTS:

I have 2 fur-kids named Bee and Ink who love to make new friends/fans while I work from home! Luckily, I’m completely normal and made them their own page if you are as interested as you should be in my children.

more cat info, please


EXPERIENCE:

FIT + FRESH, INC.

GRAPHIC DESIGNER | Nov 2024 – Jun 2024

  • Managed the design process for all packaging through production, ensuring brand consistency and visual appeal.

  • Created packaging comps, renderings, planograms, and signage for account presentations and Sales opportunities.

  • Developed assets for new product lines, maintaining a cohesive brand identity throughout.

  • Assisted in directing photoshoots, contributing to high-quality visual content (with and without models).

  • Provided mentorship to junior designers, fostering their growth and enhancing team creativity through shared insights.

GOODS IQ

SENIOR GRAPHIC DESIGNER | Nov 2022 – Oct 2024

  • Led the Bostitch brand redesign, enhancing the visual identity of a legacy brand. Bostitch maintained existing retail placement and secured new retail placement.

  • Facilitated cross-team brainstorming sessions, leading to memorable design solutions that resonated with target audiences, effectively communicating brand values and increasing audience retention.

GRAPHIC DESIGNER | Nov 2021 – Nov 2022

  • Designed, managed, planned, and executed all marketing materials for a growing CPG brand, including product packaging, retail merchandising displays, sales collateral, advertisements, digital marketing content, social media graphics, trade show materials, etc.

    • The brand secured placement in over 1,000 locations, including major retailers such as Lowe's, Home Depot, and ACE.

  • Collaborated with Marketing, Product, E-Commerce, and Sales teams to develop content for 15-25 new product launches, 10-20 major marketing campaigns, 20-40 promotional sales, and 10+ trade shows each year.

Advance Auto Parts Corp., Enterprise, Autopart International

GRAPHIC DESIGNER | Feb 2019 – Oct 2021

  • Designed and managed all branded assets for a B2B market; digital and printed content, product packaging, rebranding efforts, sales collateral, trade show materials, and promotional merchandise.

  • Maintained organized digital asset libraries, ensuring quick access to shareable files and reducing retrieval time for team members.

Boss Fight Studio

GRAPHIC DESIGNER (freelance) | May 2018 – Feb 2022

  • Conceptualized, developed, and executed branded packaging and merchandising displays.

  • Planned, shot, and produced product photography for promotional marketing materials and final packaging.

  • Produced large-scale printed trade show materials.

Hasbro

CREATIVE BRAND GRAPHIC DESIGNER (contract) | Jun 2018 – Dec 2018

  • Developed branding and assets for a new product line, including product packaging, marketing materials, retail concept renderings, brand guidelines, etc.

  • Assisted with product lifestyle photoshoots, working with preschool-aged models.

Toy State Marketing, Inc.

GRAPHIC DESIGNER | Aug 2017 – May 2018

  • Designed licensed product packaging, promotional marketing materials, trade show booth assets, and decal graphics for CAT, Hot Wheels, Barbie, and Nikko R/C vehicles.

  • Collaborated with the Product and Design teams to conceptualize and produce a Sales catalog for print.

  • Planned, executed, and produced product photography.

  • Coordinated photography and packaging requests with an overseas production team.

Experience Design

GRAPHIC DESIGNER | Oct 2016 – Aug 2017

  • Designed large-scale infographics, murals, and interactive digital media for immersive exhibits.

  • Collaborated with clients throughout the design process, ensuring accuracy in historical claims and tone.

  • Measured allocated exhibit spaces and laid out installation concepts using 3D rendering software.

TECHNICAL PROWESS:

  • Adobe CC Suite:

    • Illustrator

    • Photoshop

    • InDesign

    • Bridge

    • After Effects

    • Animate

    • Premiere

  • Microsoft Office Suite:

    • Excel

    • PowerPoint

    • Word

  • Salsify

  • Asana

  • Figma

  • Frontend Development:

    • HTML5

    • CSS

    • JavaScript

    • JQuery

    • BootStrap

  • SketchUp

SKILLS:

  • Graphic Design

  • Branding & Identity

  • Brand Development

  • Brand Marketing

  • Product Marketing

  • Product Launch Campaigns

  • Promotional Sales

  • Event Planning & Execution (Trade Shows, PR, Sponsorships, Volunteering…)

  • Conceptualization

  • Corporate Brand Standards

  • QA/QC Standards

  • Package Design

  • Email Design

  • Digital Content Optimization

  • Social Media Content

  • Amazon Enhanced Content

  • Amazon A+ Content

  • Digital Asset Creation

  • Website Content & Maintenance

  • App Content & Maintenance

  • Web DAM (Data Asset Management) Software

  • Product PXM (Product Experience Management) Software (Salsify)

  • Merchandising & Layout

  • Customer Journey & Experience

  • Advertising

  • Campaigns

  • Mentorship

  • Personal Development

  • Presentations

  • Internal Communications

  • Typography

  • Logo Design

  • Color Theory

  • Layout

  • Product Catalogs

  • Brochures

  • Trade Show Graphics

  • Large Format Design & Printing

  • Photography (Digital & Analog)

  • Vector Illustration

  • Concept Development

  • Self-motivation

  • Critical Thinking

  • Project Prioritization

  • Concurrent Project Management

  • Team Management

  • Team Collaboration

  • Time Constraint Agility

  • Digital Media

  • Social Media Best Practices

  • Print Best Practices

  • Digital Design Best Practices

  • Template Creation

  • Creative Problem Solving

  • Copywriting

  • Visual Communication

  • Brand Strategy

  • Leadership

  • Interpersonal Communication

  • Organizational Goals

  • Organization

  • Critiques

  • Rebranding & Refreshing

  • Asset Optimization

  • Campaign Management

  • Environmental Design

  • Information Graphics

  • Third-party Vendors (Print, Photography, Videography, Promotional Items, Event Coordinators…)

EDUCATION:

General Assembly

Certificate, Front-end Web Design | 2019

Bridgewater State University

Dean’s List, Bachelor of Arts (B.A.), Graphic Design | 2011-2015

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